What the taylor swift social media machine teaches us is that in all cases, whether dealing with a known brand name or not, the genesis seed which begins the entire process must be chosen with care. Taylor swifts startegy is very different from the other celebrities in the sense that she really owns her social media plateforms and dont have a ghost writter like lots of celebrities. On august 18 th, pop star taylor swift suddenly vanished online, that is. Mack collier is a social media strategist and author of the forthcoming business book think like a rock star. Swift is a fascinating case study in marketing strategy. Taylor swifts social media posts are mysterious and incredibly strategic.
To say that taylor has mastered her social media strategy is an understatement. How she has mastered the social medium should serve as a public relations primer for any individual or organization eager to understand and penetrate the worlds most potent communications force. Jan 07, 2015 the taylor swift guide to social media marketing january 7, 2015 by joshua swanson joshua swanson is chairman of interactive marketing agency razz interactive and ceo of go to my apartment. Sep 06, 2017 taylor swift s reputation rollout is a masterclass in marketing.
She uses facetoface events to shock a few fans, making those fans watching feel closer to taylor. By dropping hints about upcoming performances or songs, it generates interest as to what. Department store macys is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media. Role and impact of social media in pr academic masters. Most know taylor swift as the country singer turned pop star, but to some, the shake it off singer is viewed as a marketing guru.
Taylor s instagram posts include a number of videos and photos giving a behind the scenes glimpse into her life and career. Heres why taylor swift follows no one on instagram. She cleverly uses her social media profiles twitter, facebook, instgram, youtube and tumblr to showcase her unique brand that portrays her as open, genuine, caring and passionate about causes close to her heart. A political scientist is comparing taylor swifts social media strategy to those employed by the islamic state in iraq and syria isis to recruit followers. Aug 18, 2017 if you thought taylor swift s instagram purge of exboyfriend calvin harris would be the craziest thing to ever happen to her social media accounts, raise your bar. She builts a proximity with her fans and followers and seems accessible through her social media posts and actions. Know the purpose each channel has for your marketing efforts. Last year, taylor swift showed that her true genius is not in song writing. The best strategy is to map out your year and understand which initiatives deserve above and beyond support. What marketers can learn from taylor swift about social media.
Taylor swift case study rene konate taylor swift case. It was recently announced that taylor has stripped kim kardashian of her crown and is now officially the most followed instagram user, boasting a whopping 45. Here are 3 lessons every entrepreneur should learn. Taylor swifts 1989 campaign is marketing perfection. Taylor swift sparked engagement rumors in the past taylor swift s unedited phone call with kanye west is making the rounds on social media taylor swift and joe alwyn are already planning to get. If the clamor of social media especially twitter was central to the swift backlash, it was also central to her eventual resurgence. One could go on with adjectives and phrases to describe the influence that taylor is on american culture and the music industry as a whole. In this blog, ill cover how taylor swift used social media in a disruptive and innovative way and what marketers can learn from this approach. There are many tactical and spontaneous measures you can take by stealing some of swifts strategies. How does taylor swift benefit from her social media strategy. When it comes to social media, few celebrities have fan bases quite as passionate as kim kardashian and taylor swift. Here are some of the important lessons that any social media marketer can learn from taylor swift s approach to social media management. And all this buzz was generated by taylor being a massive celebrity, first and foremost, but secondly it started because she deleted all of her social media posts.
Instead of having them echo each other, each account has something new to offer. In anticipation of her upcoming album, swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. Taylor swift fans are trying to convince more people to listen to the singers music with a fake starbucks deal. She is known for narrative songs about her personal life, which have received widespread media coverage. She strategically uses social to report sentimental stories about how her fans lives intertwine with her own, thereby growing her social media empire and her bank account. If you thought taylor swift s instagram purge of exboyfriend calvin harris would be the craziest thing to ever happen to her social media accounts, raise your bar. New study shows celebrities are key distributors of covid19 misinformation on social media a new report has found that politicians, celebrities, and other prominent public figures account for 69% of total social media engagement with covid19 misinformation. Oct 21, 2018 one of the clues that swift posted before announcing her new album. Taylor swift has been reminding the world just how well she plays the social media game. If you recall, i once mentioned that reposting viral content, while a viable social media strategy, is something i wouldnt recommend that you rely on. This gamification strategy works great for brands and celebrities as it gives. Aug 25, 2017 could any one of us be so bold as to follow in swift s footsteps. Taylor swifts mysterious social media disappearance. Social media was intended as a channel where people can come together and share experiences and stories.
The end game of the swift rollout strategy is like a page out of little fingers playbook on game of thrones and the life or death battle for the iron throne. With each social network that taylor swift joins, she finds new and unique ways to engage with her fans. This 52insights examines the social media strategy behind swifts latest successful single launch, and the youth response to it. After clearing her social media sites, swift relaunched. Describe what pr recommendations you would have for taylor swift if. Tips taken from the social media strategy of taylor swift. Tumblr is a social network that many businesses and brands cant figure out, but pop superstar taylor swift has mastered it in a way that you can, too. She picked 89 fans to come to her rhode island home last weekend and listen to her play new album 1989 in full. Taylor swift is the master of the personal brand, particularly on social media. Supported only with the social media strategy that was the second most. Aug 30, 2017 then, just as tswifts video dropped at the vmas, my timeline became the taylor swift show. Everything taylor swift can teach us about marketing in 2017.
The act of fully deleting your social media history could easily be terrifying, something one might have nightmares about, since a good chunk of our lives have been preserved through these platforms businesses, especially, might be the hardest to sell on the idea. What distinguishes taylor swifts social media strategy from that of other celebrities. Taylor swift everything the social media phenomenon taught us. Even though the pop star has 120 million followers on instagram and another 85 million on twitter, personal interactions set swifts accounts apart just ask wendys. Swift known for her calculating social media strategy said on tumblr that big machine heads were exercising tyrannical. The singer has captured the attention of millions through. So, heres a look at how macys uses facebook, twitter. This gutsiness was amply demonstrated in the summer of 2015 when apple announced that it didnt plan to pay artists royalties during a free, threemonth trial of its new streaming music service. From the handwritten lyrics to imagery that feels in line with swifts lifestyle, her album promotion effort feels deeply personal and authentic and not at all like marketing. Taylor swift everything the social media phenomenon taught us about brand building love her or hate her, there is just no denying the global dominance of pop icon taylor swift. In this blog, youll find three actionable items to help you integrate your paid and organic social strategies successfully. After clearing her social media sites, swift relaunched with snake videos, which. From product launches and rebrands to borrowed equity and social media domination, the playbook of the 25yearold recording artist reads like a strategy 101 textbook. Taylor swift is purging social media accounts taylor.
Taylor swift has an overwhelming understanding of her fan base and is constantly using social media to its full capacity, engaging with her fans. The taylor swift guide to creating compelling content. Taylor swift starbucks deal is a hoax business insider. Around 11am et, all traces of taylor swift disappeared from twitter, instagram, facebook, tumblr, and her official website. Taylor swift talks about her public image, takedown culture. But taylor swifts entry into the fray this week marks the success of a new phenomenon. Taylor swift case study rene konate taylor swift case study. Taylor swift everything the social media phenomenon. How she has mastered the social medium should serve as a public relations primer for any individual or organization eager to understand and penetrate the. The key to taylor swifts success is that her fans can relate to her music. The taylor swift social media strategy guide meltwater.
Taylor swift has definitely unlocked the secret to social media marketing that so many brands are struggling to discover. May 09, 2019 and when it comes to social media, swift considers it to be both a blessing and a curse because of the way people can be judged and treated, for better or worse, based on what they post. What taylor swifts social media blackout can teach you about. Swift manages to spread unique content across her different social media accounts. With a bold new album, kelsea ballerini is taking charge of her career and the smart social media strategy that keeps her followers loyal. Over the past decade, social media especially instagram has tipped the scales in celebrity coverage and helped celebrities tell their stories on their own terms, almost without intermediaries. Taylor swifts reputation rollout is a masterclass in. Aug 18, 2017 so, today, on this holy threeyear anniversary of taylor swifts shake it off, something crazy is happening swift appears to be turning all of her social media platforms into blank spaces. Earlier this month, she whipped fans into a frenzy by posting a countdown clock to friday, april 26 sans explanation of what folks could expect to happen that day. Even though the pop star has 120 million followers on instagram and another 85 million on twitter, personal interactions set swift s accounts apart just ask wendys. The taylor swift school of social media marketing digital matchbox.
Taylor swifts marketing strategy sweet rose studios. Here are some of the important lessons that any social media marketer can learn from taylor swifts approach to social media management. In this blog, well evaluate her strategies and see exactly what ms. Between her cryptic social media strategy and easy to devour music video for her new single, look what you made me do. Five social media lessons from taylor swift gentwenty. We as marketers can take a page from taylor swifts playbook. What other public relations options did taylor swift have with respect to the apple streaming music decision. Legions of loyal fans believe she is approachable, sincere, and authentic. While most brands will be unwilling to adopt this same type of marketing strategy, taylor s unique approach to social media reinvention gives her the ability to take control of her brands narrative and reestablish her relevancy to her loyal fan base. Play games with them, like their photos, ask them questions and respond to their concerns. Then, just as t swift s video dropped at the vmas, my timeline became the taylor swift show. Taylor swift launches social media app the independent. Meltwater blog the taylor swift social media strategy guide. What innovative marketers can learn from taylor swift.
This gives an incentive to follow her on all her accounts to get the most out of her updates. Fight every battle everywhere, always, in your mind. Dec 19, 2017 taylor swift launches social media app immediately overrun by donald trump supporters the swift life is currently a cesspool of protrump politics. She strategically uses social to report sentimental stories about how her fans lives. Fans took to instagram postshow to showcase the selfies they got with the star. What taylor swifts social media blackout can teach you. She interacts and responds to comments from her fans, which has led to her having a caring reputation. Dec 10, 2017 instead swift has mined social media, launching a new app and talking to fans on tumblr, using youtube and, most ironic of all, producing two print magazines. At age 14, swift became the youngest artist signed by the sonyatv music publishing house and. What taylor swift can teach you about personal branding on. Examining taylor swifts marketing strategy could be beneficial to anyone looking to establish a wellknown brand.
Taylor swifts startegy is very different from the other celebrities in the sense that she really owns her social media plateforms and dont have a ghost writter. Taylor swift distinguishes herself by building relationships. Taylor swift is getting political and theres a strategy. Taylor swifts social media posts are mysterious and incredibly. In the 21st century, taylor swifts albums sell by the millions. Taylor swift has high hopes for the future of taylor swift like music online marketing agency market domination media put together an infographic with nine reasons why t swift should be. Taylor is a sports and entertainment pr firm, founded in 1984, working with worldclass brands to create lasting social media and marketing experiences.
She treats her fans as new friends along for the ride. Theres no doubt that 2015 was the year of taylor swift. While the duo have each made a name for themselves by. She cleverly uses her social media profiles twitter, facebook, instgram, youtube and tumblr to showcase her unique brand that portrays her as open, genuine, caring and passionate about causes close to her heart like aspiring music artists. The key to success in your social media marketing is to strike a balance between paid and organic social media efforts. Taylor alison swift born december, 1989 is an american singersongwriter. Such activities have proved to be very successful in profiling taylor as a typical girl next door that could easily be our bestie and taking her image beyond a music icon and into a relatable brand that resonates with the audience. Almost every news outlet even time jumped on the bandwagon.
The case study also notes that taylor swift distinguishes her social media strategy from others by demonstrating, through social media postings, that she stands for something seitel, pp. What distinguishes taylor swift s social media strategy from other celebrities. Taylor swifts social media posts are mysterious and. Aug 18, 2017 around 11am et, all traces of taylor swift disappeared from twitter, instagram, facebook, tumblr, and her official website. Taylors talent for all things social media comes from the same place that her songs do, and her emotional facility is the reason that shes so good at both. How to create social media and marketing strategies that turn customers into fans. In anticipation of her upcoming album, swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing.
The business lessons we can learn from taylor swift. The end game of the swift rollout strategy is like a page out of. Since first embracing social back in 2010 macys has made the channel central to its marketing efforts and has come up with some incredibly innovative campaigns in the past few years. Taylor swifts mysterious social media disappearance prompts. So it turns out this is a legit strategy on her part. While taylor swifts campaign was a mix of both, youll see many companies picking a course of action depending on the companys overall strategy for the announcement, marketing campaign. Taylor is trying to stay clear of social media in general for a very important reason and it. Taylor swift also distinguishes herself from other social media users by demonstrating, through social media postings, that she stands for something. What distinguishes taylor swifts social media strategy. Okay, granted, im not a huge fan of a lot of her music, but i am a fan of. Sep 21, 2015 it was recently announced that taylor has stripped kim kardashian of her crown and is now officially the most followed instagram user, boasting a whopping 45. Taylor swift s look what you made me do announced a new take on the media.
Make and use influential friends katy perry and tay swift s feud keeps making headlines. Oct 17, 2017 everything taylor swift can teach us about marketing in 2017. While her social media is definitely handled by a large team of activators, she has a vision, direction, and the final say of her brand portrayal. Sep 20, 2017 taylor alison swift is a lightning rod of creative genius. Here are five lessons brands can learn from her social media success. Taylor swift uses her 120 million followers to connect with fans as friends and build a beloved brand. Taylor swift is the reigning queen of celebrity socialmedia. Shes been relatively quiet on social media all year, and last fall. Scooter braun receives death threats amid taylor swift.
Political scientist compares isis social media strategy to. This article pulls that machine apart, revealing the cogs and levers of the taylor swift marketing machine, and dissects her most recent marketing strategies and tactics. Companies can take note from this tactic, and take to their social media outlets to really get to know their client base. Review the attachement questions what distinguishes taylor swift s social media strategy from that of other celebrities. This relationship building makes her seem accessible and real through social media. The singer went dark across her facebook, twitter, instagram, and tumblr accounts, deleting all of her posts, unfollowing everyone she had been previously following, and leaving her accounts stripped bare. Sep, 2017 swift executed all of this through a multiplatform strategy that incorporated deft use of social media, powerplay deals with major streaming services, timely deployment of old media, a. Taylor swift stalks her fans instagram business insider. Taylor swift is purging social media accounts taylor swift. All of taylor swifts social media accounts are gone and. Taylor swift s career is a fight between the desire for intimacy and for control. The end game of the swift rollout strategy is like a page out of little fingers. To say that swift has mastered her social media strategy is an understatement. If you are over the age of 25 and sort of creeped out by this behavior, dont worry.
Scooter braun receives death threats amid taylor swift feud. On her platforms, swift diversifies her posts and photos. Jun 15, 2016 it was recently announced that taylor has stripped kim kardashian of her crown and is now officially the most followed instagram user, boasting a whopping 45. They flooded her social media feeds with snake emojis. What you can learn from taylor swifts new album instagram. Taylor swifts look what you made me do sounds like a. Swift is also the undisputed queen of social media. Both kim kardashian and taylor swift have cultivated some of the biggest social followings on twitter and instagram, but who exactly has more followers. How taylor swift uses social media to connect with her. And she uses social media to show shes doing ordinary things in her crazy world.